1
KLIA Terminal 1 & 2
Digital & Static Advertising Assets
2
KLIA Terminal 1
International & Domestic Arrivals & Departure
Network of 26 portrait format high
-definition digital screens
Screens located throughout key departure areas to ensure message repetition at key touch points on passenger journey
Maximum of 8 advertisers ensuring maximum impact, coverage & frequency
The perfect format for tactical campaigns targeting 100% departing passengers
KLIA T1
DIGITAL
DEPARTURES
NETWORK
DEPARTURE ZONES
NAME
KLIA T1 DIGITAL
DEPARTURES NETWORK
FORMAT PORTRAIT (X26 UNITS)
DIMENSIONS 75”
MONTHLY DISPLAY
CHARGE PER SPOT
RM 60,000
ADV SPOT LENGTH 10”
MAX NUMBER
ADVERTISERS
8
TAX 8% SST
KLIA T1
DIGITAL
DEPARTURES
BRANDING ZONE
CONTACT PIER
NAME
KLIA T1 DIGITAL
DEPARTURES BRANDING
ZONE
FORMAT
PORTRAIT (X8 UNITS) &
LANDSCAPE (X3 UNITS)
DIMENSIONS 75” LCD & ’20’(W) X 5’(H)
ANNUAL DISPLAY
CHARGE PER SPOT
RM 1,500,000
ADV SPOT LENGTH 10”
MAX NUMBER
ADVERTISERS
3
TAX 8% SST
High impact tactical advertising opportunity
Perfect site to promote their brand and products before Duty Free Stores
Funneling area to ensure all international departures experience this area
Targets 100% international departing passengers
Signification dwell time due to security control queue
Eye level sites coupled with bulkhead sites for domination effect
KLIA T1 Digital Departure Network Mapping
T1 DIGITAL DEPARTURE BRANDING ZONE
TOTAL – Combination of 3 bulkheads and 8 V-shaped LCD
screens after immigration, International Departure,
Contact Pier
TARGET – 100% International Departure passengers
KLIA T1
Digital
Contact Pier Icon 2
Spectacular new media opportunity at the newly launched duty
-free area at Contact Pier
Targets international departures at Contact Pier and within proximity to the Aerotrains Platform to the Satellite Building
Prominent location ensuring its visibility for passengers approaching from Departure Immigration and Customs Checks
Tentative Availability in
May 2025 – Subject to Final Approval by Authorities
NAME
KLIA T1 DIGITAL CONTACT PIER
ICON 2
FORMAT DIGITAL LED (1X)
DIMENSIONS 12 FT (H) x 50 FT (W)
ANNUAL / MONTHLY
DISPLAY CHARGE
RM 1,200,000 / RM 120,000
ADV SPOT LENGTH 10”
MAX NUMBER
ADVERTISERS
3
TAX 8% SST
CONTACT PIER DUTY – FREE,
CENTRE NODE
KLIA T1 Digital Contact Pier Icon 2 Mapping
T1 DIGITAL CONTACT POER ICON 2
TOTAL – 1 Large LED Screen located at Contact Pier, closer to path
leading to Gates G
TARGET – International Departure passengers
KLIA T1
DIGITAL
ARRIVALS NETWORK
BAGGAGE RECLAIM (AIRSIDE)
The perfect format for tactical campaigns targeting arriving passengers
Network of 24 landscape large format digital screens strategically positioned on baggage carousels
Targets 100% arriving domestic & international passengers
Maximum of 12 advertisers combined with average 30 min dwell time ensures maximum impact, coverage & frequency
Opportunity to run static, TVC or full animation
NAME
KLIA T1 DIGITAL ARRIVALS
NETWORK
FORMAT
DIGITAL LCD LANDSCAPE
(X24)
DIMENSIONS 75”
MONTHLY DISPLAY
CHARGE PER SPOT
RM 41,000
ADV SPOT LENGTH 15”
MAX NUMBER
ADVERTISERS
12
TAX 8% SST
Total of 24 screens
T1 DIGITAL ARRIVALS NETWORK
TOTAL - 24 units of LCD screens located on all baggage Carousel in KLIA
TARGET – 100% International & domestic arrival
passengers from main terminal and satellite buildings.
KLIA T1 Digital Arrivals Network Mapping
11
KLIA Terminal 1
International Arrivals
KLIA T1
DIGITAL ARRIVALS
BRANDING ZONE
INTERNATIONAL ARRIVALS
PRE-IMMIGRATION
NAME
KLIA T1 DIGITAL ARRIVALS
BRANDING ZONE
FORMAT
Freestanding 75’ LCD
(PORTRAIT (X10)
Travelator X28 + x 1)
DIMENSIONS 75” + 45”(Value add)
ANNUAL DISPLAY
CHARGE
RM 1,000,000
ADV SPOT LENGTH 10”
MAX NUMBER
ADVERTISERS
3
TAX 8% SST
Total of 10x 75” portrait format LCD Screens just before Immigration Counters
Additional 28 + 1 screens (Aquarium) along Travelator offered as value add till removal tentative H2 2025.
Targets 100% arriving passengers moving towards Arrivals Immigration
Eye level sites for domination effect
Perfect format for long
-term awareness campaigns
T1 DIGITAL ARRIVALS BRANDING ZONE
TOTAL - 10 units of LCD screens located before Immigration, International
Arrivals
TARGET – 100% International arrival passengers from main terminal and
satellite buildings.
KLIA T1 Digital Arrivals Branding Zone Mapping
KLIA T1
ARRIVALS IMPACT
DUO
INTERNATIONAL ARRIVALS
POST BAGGAGE
-term brand recognition
NAME
KLIA T1 ARRIVALS IMPACT
DUO
REF
K1-IA-BRH-43 /
K1-IA-BRH-45
FORMAT LIGHTBOX (X2)
DIMENSIONS 73” (H) X 252” (W) EACH
ANNUAL DISPLAY
CHARGE
RM 1,250,000
PRODUCTION
CHARGE
RM 48,000
LIGHTING CHARGE RM 26,000
TAX 8% SST
Showing 1 of 2 sites
KLIA T1 ARRIVALS IMPACT DUO
T1 ARRIVALS IMPACT DUO
TOTAL - 2 units of Ambient Wall and Lightbox at the
International Arrivals Exit
TARGET – Reaches 100% International Arrivals
Showing 1 of 2 sites
17
KLIA Terminal 2
International & Domestic Arrivals & Departures
KLIA T2
TOTAL COVERAGE
NETWORK
DEPARTURES & ARRIVALS
CONCOURSES (AIRSIDE)
NAME
KLIA T2 TOTAL COVERAGE
NETWORK
FORMAT DIGITAL LCD PORTRAIT
DIMENSIONS 55”
MONTHLY DISPLAY
CHARGE PER SPOT
RM 30,000
ADV SPOT LENGTH 10”
MAX NUMBER
ADVERTISERS
6
TAX 8% SST
The perfect format for tactical campaigns targeting domestic & international passengers
Network of 67 portrait format digital screens
Reaches 100% departing and arriving passengers
Opportunity to engage with passengers at different touch points on their journey through the airport
Maximum of 6 advertisers ensuring maximum coverage & frequency
Opportunity to run TVC, static or full animation
Showing 6 of 67 sites
KLIA T2
TOTAL COVERAGE NETWORK
KLIA T2
DIGITAL ARRIVALS
NETWORK
BAGGAGE RECLAIM (AIRSIDE)
The perfect format for tactical campaigns targeting arriving passengers
Network of 20 landscape large format digital screens strategically positioned on baggage carousels
Targets 100% arriving domestic & international passengers
Maximum of 12 advertisers combined with average 30 min dwell time ensures maximum impact, coverage & frequency
Opportunity to run static, TVC or full animation
NAME
KLIA T2 DIGITAL ARRIVALS
NETWORK
FORMAT
DIGITAL LCD LANDSCAPE
(X20)
DIMENSIONS 75”
MONTHLY DISPLAY
CHARGE PER SPOT
RM 32,800
ADV SPOT LENGTH 15”
MAX NUMBER
ADVERTISERS
12
TAX 8% SST
KLIA T2 ARRIVALS
IMPACT DUO
INTERNATIONAL ARRIVALS
IMMIGRATION
Pair of unmissable lightboxes on the landing before immigration targeting international arrivals from Gates P & Q
Eye level location for maximum exposure
Sites located at level above immigration control, international arrivals
Sold as a pair for even greater presence and impact
Very popular location among advertisers
NAME
KLIA T2 ARRIVALS IMPACT
DUO
REF K2-AIC-02
FORMAT LIGHTBOX (X2)
DIMENSIONS
5 FT (H) X 15 FT (W) &
5 FT (H) x 23.5 FT (W)
ANNUAL DISPLAY
CHARGE
RM 400,000
PRODUCTION CHARGE RM 12,000
LIGHTING CHARGE RM 12,000
TAX 8% SST
Validity
of offer: 30 days from date of proposal
Media
rental is subject to 8% SST which is payable by advertiser
Production
cost quoted is based on basic design and does not
include
special effects/protrusions. Additional cost shall apply for
such
design
Availability
of sites are based on first come first serve basis subject
to
confirmation at the time of booking
MERU
UTAMA reserves the right not to accept 3
rd
party display
materials
All
text must have dual language (Bahasa Malaysia & vernacular;
BM
must not be smaller). All creatives are subject to formal
authority
approval
Confirmation
upon signing of media booking is not subject to
cancellation
. Rental charges will still apply should advertisers pull
out
MERU
UTAMA reserves the right to vary, increase or amend the
lighting
charges during the term of the media lightings contract in
the
event Tenaga Nasional Berhad revises the tariff for electricity
charges
. The Advertiser shall then pay to MERU UTAMA the
revised
lighting charges which shall be adjusted accordingly as
advised
on the payment due dates
Production
lead time is approximately 21 working days upon
receiving
visuals
Cleaning
of sites are not included and is subject to MERU UTAMA’s
discretion
. If advertisers wish to have regular cleaning, additional
charges
will apply
TERMS & CONDITIONS
PAYMENT TERMS
Rental
& Lighting –Full payment in advance
upon
signing of contract
Production
– Full payment in advance upon
submitting
visuals for approval